All receipts
[RECEIPT · 2023-2024]
Mind Pump Fitness Coaching
$750K in month one
Mechanic: Launch Sequence
The Setup
Mind Pump is one of the largest fitness media brands in the world. The opportunity: build a fitness coaching product to monetize the audience. The constraint: a launch sequence that respected the brand's relationship with its audience and delivered a real product on day one.
The Install
Designed and built the coaching product end-to-end. Pricing, packaging, onboarding, fulfillment. Then engineered the launch sequence: pre-launch list-build, three-tier pricing strategy, scarcity mechanics that didn't break trust, conversion-to-onboarding hand-off.
The Result
- · $750K in month one
- · Product retained at fitness-industry-leading rates because the fulfillment was built before the launch, not after
The Principle
A launch isn't a marketing event. It's an operating sequence. Build the back-end first. The front-end becomes math.