All receipts
[RECEIPT · 2019-2021]
Profile by Sanford
17 locations operated; Super Bowl LV regional spot ran in 2021
Mechanic: Repeat-Client Engineering
The Setup
Profile by Sanford is a clinical weight-management franchise. The constraint at scale: 17 locations all needing the same Repeat-Client Engineering mechanic to make the unit economics work.
The Install
Built and ran Repeat-Client Engineering across all 17 locations. Standardized the touch sequence post-purchase. Engineered the second-purchase trigger. Measured retention by cohort and by location. Where the mechanic was followed: retention compounded. Where it wasn't: it didn't.
The Result
- · 17 locations operating on a unified mechanic
- · Super Bowl LV regional commercial ran in February 2021
- · Profile by Sanford was later acquired by American Pacific Group for $53M
The Principle
At franchise scale, the mechanic isn't optional. The system isn't a preference, it's the only thing that keeps unit economics consistent across locations.