THE PPA CALCULATOR
PPA = LTV − CTA − CTF. The one number that compounds.
Plug in your Lifetime Value, Cost to Acquire, and Cost to Fulfill by channel. The calculator scores each channel's PPA, flags the highest and lowest, and shows the spread you're sitting on. Numbers stay on your device - nothing is sent.
Score your channels.
A positive PPA means the channel compounds. A negative PPA means you're paying to grow. The spread between best and worst is the leverage hiding in your mix - shift acquisition dollars toward the highest PPA channel and watch the next quarter's math change.
Channel-level scoring is the floor.
Inside The Operator Room you get the full PPA workbook: CTF deconstruction, blended PPA by cohort, trend tracking month over month, and the install templates that move the worst channel out of negative territory.