THE 12-CATEGORY
SCOREBOARD
The full operating dashboard.
The 12-Category Scoreboard is the operating dashboard inside Revenue OS. Every number a $500K-$25M service or education business should be watching - and nothing they shouldn't. Reviewed weekly by the operator in 30 minutes or less.
Top-line by channel and by mechanic
Profit Per Acquisition by channel, monthly
Stage volume, conversion, cycle time
Cohort retention and churn drivers
Sustainable utilization vs. ceiling
OI-8 distribution, role fit, open seats
Runway, AR aging, collection rhythm
Gross margin by service line
Founder calendar audit + decision audit
Source attribution, content velocity
NPS, completion, time-to-value
Documented? Owned? Measured?
The scoreboard isn't reporting. It's an operating tool. Each category has a target, a trend, and an owner. The weekly 30-minute review answers one question per category: green, yellow, or red — and what mechanic moves it.