[RESOURCES]
FIELD NOTES
Frameworks, worked examples, and edge cases from the Revenue OS bench.
Last updated · June 2026
[LATEST]
Recent drops.
FrameworkJune 2026
PPA is the only acquisition metric that compounds
Why CAC and ROAS hide the truth, and how Profit Per Acquisition - LTV minus CTA minus CTF - exposes which channels actually pay.
Read →MethodologyJune 2026
The four Revenue Mechanics, in plain English
Proposal-to-Close, Referral Activation, Retainer Expansion, Repeat-Client Engineering. Where each one fits, when to install which, and what to never automate.
Read →DiagnosticJune 2026
OI-8: replacing gut hiring with math
An 8-category, scenario-based diagnostic that names exactly where a team member can be coached - and where the role and the person just don't fit.
Read →[SUBSCRIBE]
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